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TYLENOL.Dr.Recommends with Stardust.NYC.
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Brief. The Dr.Recommends Spot is a :30 TV commercial for Children's Tylenol. It features
a 3-d photoreal measuring cap, partially filled with Children's Tylenol, that acts as mouth
and transition device from scene to scene. The animation style, backgrounds, and Doctor,
Mother, and Little Boy characters are filled with personality: cute, human, & childlike.
Scenes build, draw, roll on. Different variations are rendered in construction paper and fabric.
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The following styleframes feature proposed looks and transitions for the Dr.Recommends spot.
Scene opens with real-life 3d Children's Tylenol cup as 2d shapes animate underneath it.
The scattered scene elements reorganize themselves into a doctor's office and the doctor's face.
His expression is very matter-of-fact. The cap stays in place while the scene transitions to
the face of a sick little boy.
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