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LONGHORN.Wires with Stardust.NYC and Grey Advertising
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Brief. The Outwest Spot brings to life the authentic west through simple yet dynamic western imagery.
An illustrated hero line creates the layered imagery/environment while leading the eye through
an open and epic desert landscape. The brand colors of Longhorn - rich reds, sunburnt browns -
are supported by golden yellows and blacks, reminiscent of anvil sparks, the sizzling red of
an open grill, and weathered organic leather textures.
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The following styleframes feature proposed looks for the Outwest Spots "Eagle" and "Boots".
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